Among 38 software connectors, Grid Squid took the top spot for CRM integrations because of it's deep expertise, predictable pricing, developer-centric product, and excellent support.
By Fabian Frank, Head of Product | Posted in Integrations, SaaS Tools, API Strategy
In a market where every connector claims to connect to everything, and confusing terms like “embedded iPaaS” or “Unified API” are common, it can feel overwhelming to find the right tool for your business. Filter Advisors, a sales and consulting firm, recently released their 2025 Buyer's Guide to Integration Solutions and Software Connectors to sort that mess out. In their comparison of the top 38 software connector services currently on the market — Grid Squid ranks as their top pick for CRM integrations.
Below, we’ll demystify the three connector categories, break down the guide’s findings, and explain how Grid Squid earned its top spot. Whether you’re building native integrations or just tired of one-off connectors, the next five minutes should save you a lot of expensive trial-and-error.
Filter Advisors' 2025 Buyer's Guide to Integration Solutions and Software Connectors breaks the market into three major categories:
The guide lays out not just what these tools do, but who they’re for, how fast they can be implemented, and what tradeoffs to expect. It also walks through the hidden costs of building integrations in-house — highlighting that commercial connectors are often 10x cheaper and faster to deploy than custom builds.
Among the 38 platforms evaluated, Grid Squid took the top spot for CRM integrations — and it wasn’t close. Here’s why:
While many Unified API platforms stretch across verticals like HRIS, Accounting, and Ticketing, Grid Squid doubles down on CRMs. It supports all major CRM platforms — including Salesforce, HubSpot, Dynamics, Zoho, Insightly, and NetSuite — with much deeper coverage of CRM-specific workflows and object types than generalist connectors.
Other providers often offer limited CRM support, lack bulk sync capabilities, or require expensive enterprise upgrades for basic CRM functionality. Grid Squid stands out by supporting custom objects, bulk operations, and real-time triggers across all supported CRMs.
Grid Squid offers a clean, normalized schema for CRM data. That means once your engineers implement one integration, your product can connect to any supported CRM — with no additional mapping, record hierarchy tweaks, or error-handling logic needed.
And because Grid Squid lives in your backend, there’s no bulky UI to embed or configure. Your team gets full control over logic, without having to build and maintain separate connectors for each provider.
Unlike most competitors that charge by API call or per-connection, Grid Squid offers a flat-rate pricing model, as well as monthly billing. Filter Advisors points out that this is a unique offering in the marketplace, allowing companies to reduce adoption risk, increase cost predictability, and allow cashflow-limited startups to scale sustainably.
Grid Squid’s flat pricing includes unlimited integrations, full implementation support, and access to all features — without usage-based “success taxes” as your business grows.
Grid Squid provides hands-on support, including a dedicated Slack channel, personalized implementation help, and extensive documentation.
It’s also built by the team behind Badger Maps, a profitable SaaS company with over a decade of experience in CRM integrations — so customers can rely on long-term support, not just fast growth.
The 2025 Software Connector Buyer’s Guide makes it clear: if you’re building a product that needs to connect with CRMs — whether you’re syncing Deals and Contacts, powering customer workflows, or enabling sales enablement — Grid Squid is the best tool for the job.
